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December 06.2025
2 Minutes Read

Why Readiness Isn't Just a Destination for Women Entrepreneurs

“READINESS IS NOT A DESTINATION”: BELLA DISU’S TEDx TALK INVITES US TO CONFRONT HESITATION AND BEGIN

Embrace Imperfection: Why Readiness is a Continuous Journey

Bella Disu’s TEDx talk, titled “Readiness Is Not a Destination,” delves into a profound truth that resonates deeply with women entrepreneurs and leaders across Africa. Rather than viewing readiness as a finite goal, Disu encourages us to see it as a journey filled with opportunities for growth and learning. This mindset shift is particularly empowering in a landscape where women continually strive to break barriers and achieve gender equality.

Empowering Women Entrepreneurs to Start Now

Disu's message acts as a rallying call for African women entrepreneurs who often face considerable hesitation when it comes to taking the first steps in their business ventures. Many are waiting for the perfect moment—an ideal blend of resources, confidence, and conditions before they begin. Disu challenges this notion, asserting that the act of starting is itself a crucial part of becoming successful. By embracing the uncertainty that comes with new endeavors, women can uncover their strengths and capabilities.

The Role of Mentorship and Community

A key element in fostering this readiness among women is the power of mentorship. Disu emphasizes the importance of connecting with others who have navigated similar paths. African women mentorship programs are pivotal in this journey, providing support, resources, and guidance to budding entrepreneurs. Networking with female-founded startups can lead to collaborative opportunities, ensuring that women are not just surviving but thriving in their endeavors.

Breaking Barriers and Shaping the Future

By openly discussing the obstacles that hold women back, Disu brings to light essential conversations around gender equity policies in Africa and the importance of female representation in politics and the tech sphere. As women in Africa take on leadership roles, they inspire younger generations to envision a future where bold initiatives and innovative ideas can flourish without waiting for ‘readiness.’

Conclusion: A Call to Action

Disu's talk serves as a powerful reminder that the journey of empowerment and entrepreneurship doesn’t begin with a fixed idea of readiness. Instead, it’s about taking steps forward, despite the fear of uncertainty. As women, we must challenge ourselves to move beyond hesitation and seize the opportunities that await. Are you ready to embrace this journey and start making a difference?

Future of Africa

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