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Unite Your Events: Transforming One-Time Attendees into Communities
As the event industry in Kenya evolves, one ticketing platform is aiming to revolutionize attendee engagement. GiG, founded in 2018, seeks to change how event organizers interact with their attendees by turning occasional eventgoers into long-lasting communities.
Challenges in Traditional Ticketing
Ticketing in Kenya faces several hurdles. Fraudulent activities are rampant, and many organizers still depend on direct sales, which complicates attendee management. According to David Reed, GiG's co-founder, “We built GiG to address these challenges by helping event organizers engage attendees before, during, and after events.” GiG isn’t just about ticket sales; it’s about building relationships through communication and interaction.
More Than Just a Transaction
Unlike traditional ticketing systems that treat sales as mere transactions, GiG emphasizes community building. The platform provides tools like messaging, audience analytics, and interactive features that encourage engagement before and after events. For example, attendees can participate in polls or share experiences through chat forums, fostering a sense of belonging within the community.
The Competitive Edge
With competitors like TicketSasa and Eventbrite, GiG’s focus on data personalization sets it apart. By creating interest-based profiles for attendees, GiG tailors event suggestions based on previous interactions, making events more relevant and engaging. This approach increases the likelihood of repeated attendance, as individuals feel more connected to events that align with their interests.
Revenue Generation Strategies
GiG operates on a tiered pricing model, offering a free basic version for ticketing with a competitive 6% fee on sales. Higher tiers unlock additional features, such as social media tools and custom event apps, ensuring organizers have everything they need to keep audience engagement high between events. This flexibility allows organizers to maximize their reach and enhance the attendee experience.
The Future of Community in Event Management
GiG's vision ties into a larger trend of digital transformation across Africa. With platforms focusing on community building rather than just ticketing, we may see a shift in how events are structured, leading to more cohesive and engaging experiences. As more people connect through shared interests, the potential to foster innovation through collaborative networks grows, potentially reshaping the African event landscape.
In conclusion, platforms like GiG represent the future of the event industry in Africa, one where social engagement and community connection take precedence. As the landscape continues to evolve, the strategies employed by GiG may pave the way for a new standard in event management.
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