Internet User Base Declines Amid Competition
T2 Mobile's internet user base has fallen below 800,000, signaling troubling times for the company's market positioning. After signing a promising roaming deal with MTN Nigeria just three months earlier, the operator experienced a significant drop from 1,002,224 active users in August to just 744,044 in September 2025. This decline, amounting to over 25% in a month, showcases T2's vulnerability in Nigeria's competitive telecom landscape where firms like MTN and Airtel are thriving.
The Broader Market Context
While T2 collapses, the overall market is experiencing growth. MTN Nigeria and Globacom have added subscribers, indicating that T2's troubles are unique rather than symptomatic of a wider downturn. Industry executives suggest that T2's struggles underline a crucial pivot towards data services, especially as consumer behavior shifts dramatically towards data consumption fueled by increased internet usage and smartphone adoption.
The Digital Transformation Challenge
As Nigeria's digital transformation accelerates, data revenue has become the cornerstone for telecom earnings, exceeding voice revenue for major players. In fact, MTN reported data earnings of ₦1.23 trillion in the first half of this year, showcasing a clear trend of users favoring data over traditional voice services. T2’s failure to capitalize on this trend raises alarms about its long-term viability.
Call to Action for Change
If T2 is to remain relevant in this hyper-competitive environment, it must consider aggressive data promotions, enhance its customer retention efforts, and broaden its network infrastructure. As the digital landscape evolves, T2's decline serves as a warning signal for the pressing necessity of adaptation in an increasingly data-centric economy. Tech entrepreneurs and industry leaders cannot underestimate the importance of these shifts—innovation is essential for survival.
Add Row
Add
Write A Comment