Add Row
Add Element
Add Element
  • Channel
    • VIRTUAL EVENTS BILLBOARD
    • CONFERENCES & CONVENTIONS
  • Featured
    • THE VORTEX VISIONARY VIEW
    • African Changemakers
    • Future of Africa
    • Sustainable Africa
    • Women Vortex
    • Vortex Global Pulse
    • Habitat Trails
    • InterContinental Issues
    • Intracontinental Currents
    • #FUTURE FEATURE INVITATION
May 13.2025
2 Minutes Read

Lohli Launches to Transform Advertising: Users Earn by Watching Ads

Lohli Ad-Tech platform in Africa representative in indoor plant setting.

The Revolutionary Launch of Lohli: Shaping the Future of Advertising

Lohli, Nigeria's pioneering Ad-Tech platform, has officially launched, aiming to create a new era in digital marketing by compensating users for their attention. Positioned as a game-changer, Lohli provides users the opportunity to earn money simply by engaging with advertisements, marking a significant shift in the advertising landscape.

Attention as Currency: The Shift in User Empowerment

For the first time, attention is recognized as a measurable, bankable asset. Barrister Tope Adebayo, Chairman of the Board of Directors, emphasizes Lohli’s transformative vision of empowering everyday internet users. "We are restoring balance to the digital economy," he states, highlighting how users are finally able to put a price on their engagement.

Advertisers Rethink Spending: A New Paradigm

In the past, brands often paid for clicks and impressions without verifying real user engagement. Lohli flips this model; brands only compensate for genuine user interactions, ensuring their advertising spend is both smart and effective. This shift not only maximizes returns but also cultivates a more fruitful relationship between users and brands.

The Role of Technology in Lohli’s Operation

Technology forms the backbone of Lohli's framework. CTO Thaddeus Akingbile emphasizes the platform's commitment to credibility and transparency. Their innovative systems are designed to validate user engagement, thus guaranteeing that both users and brands can trust the service. This level of security and data-driven engagement sets a new standard for Ad-Tech, particularly significant for investors keen on the fintech landscape in Africa.

Lohli Tribes: Community Building and Connectivity

Beyond simple advertising, Lohli introduces "Lohli Tribes," enabling users to connect within interest-based communities. Here, they can share reviews, take surveys, and earn rewards while building lasting relationships. This feature not only enhances user interaction but also creates an engaging platform that fosters community growth.

Looking Ahead: The Future of Digital Marketing in Africa

As Lohli embarks on this transformative journey, it invites users and advertisers to envision a fair and rewarding digital engagement. This aligns well with broader trends in Africa’s tech landscape, where digital transformation is rapidly evolving, paving the way for innovative startups and financial solutions.

Join the Lohli movement today by connecting with @lohliafrica on social media!

Conclusion: The Value of Digital Engagement

Lohli's launch not only empowers users but also reshapes the advertising model in Africa. As digital marketing continues to evolve, platforms like Lohli provide valuable insights on how our attention can be transformed into tangible rewards. Embrace this opportunity to be part of a fairer digital economy.

Tech & AI Disruptors

9 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts

How Haul247 is Paving the Way for African Startups in Logistics

Discover how Haul247's journey reflects the innovative spirit of African startups, incorporating AI and digital transformation.

How Inclusive Design is Revolutionizing Nigeria’s Unbanked Digital Landscape

Update A New Era for Inclusivity in Nigeria's Digital Landscape Imagine trying to pay a bill online but being blocked by small text you can’t read. In Nigeria, a significant number of people face challenges just as frustrating as that. Many digital platforms overlook the country’s vast diversity in language, culture, and socioeconomic factors, leaving millions without access to valuable services. Understanding the Obstacles to Digital Access The challenge of digital exclusion in Nigeria reaches many demographics. Individuals with physical disabilities often find digital tools incompatible with assistive technologies like screen readers. Moreover, the digital divide is stark for less tech-savvy users, especially those with low literacy levels. Platforms that use complex terminology with little support for local languages deter these users, and rural areas often lack reliable smartphone access and internet connectivity. Innovative Solutions from Nigerian Enterprises Despite these challenges, the entrepreneurial spirit in Nigeria is sparking solutions aimed at inclusivity. The use of USSD banking services demonstrates this shift. Services like those from eTranzact, GTBank, and FirstBank allow individuals to make transactions without the need for an internet connection, thus serving those in rural areas better. Additionally, banks are rolling out features such as voice-guided ATMs that encourage accessibility for visually impaired users. Urgent Opportunities for Inclusivity in the Micro Pension Sector A critical segment ripe for digital design inclusivity is the Micro Pension Plan targeting informal workers, which represent a remarkable 76.7% of Nigeria's workforce. The challenge lies in the current financial infrastructure which doesn’t cater effectively to tradespeople and informal workers. Innovators have a golden opportunity here to bring forth user-friendly digital solutions that will safeguard the retirement of Nigeria's informal sector. Beyond Finance: The Shift into Diverse Digital Needs Inclusivity should not remain confined to financial apps; it should extend to areas like transportation and education as well. Navigation apps that utilize accents familiar to Nigerians would enhance usability, bridging gaps for many users. Inclusive designs are essential for a digitally transformed future in Africa. Conclusion: The Future is Inclusive The drive for inclusivity is not just a tech responsibility; it’s a social imperative. Tech entrepreneurs, investors, and businesses alike must champion digital designs that consider every user. Inclusion will not only enhance service delivery but will also empower countless Nigerians to thrive in an evolving digital economy.

Zoho's New LLM Model: A Game Changer for AI in Africa

Update Zoho's Groundbreaking Announcement for African Entrepreneurs Zoho, the enterprise software giant with a presence in over 150 countries, is set to launch its new large language model (LLM), Zia, specifically tailored for African markets like Kenya and Nigeria by the end of 2025. This innovative move aims to integrate advanced AI technologies across Zoho's applications at no extra cost to customers, redefining how small businesses and enterprises harness technology in Africa. Why Zia LLM Matters for African Startups For African entrepreneurs and startups operating on tight budgets, Zoho’s Zia LLM offers a significant advantage. The model is crafted to execute tasks unique to the region, such as data extraction and summarization, which are pivotal in a landscape constrained by limited resources. By developing its own AI rather than relying on third-party models, Zoho keeps control over data privacy, a crucial factor amid strict local regulations on data transfer. The Specifications of Zia LLM: A Customized Tool The Zia model will come in three variants with 1.3 billion, 2.6 billion, and 7 billion parameters, catering to different operational needs and computing capabilities. Zoho plans to roll out even larger models by late 2025, emphasizing its commitment to align AI tools with African firms' operational demands. This focused approach signifies a shift from generic, one-size-fits-all models to bespoke solutions that enhance productivity and creativity. The Broader Impact of Zoho’s AI Advancements Zoho’s internal testing of the Zia LLM showcases its potential across various applications including CRM, analytics, finance, and human resources. This transformative technology could help African businesses leverage AI without additional licensing costs or complex setups. As AI becomes integral to business operations, Zoho’s initiative may catalyze a digital transformation in Africa, fostering innovation across sectors. Looking Ahead: The Future of AI in Africa As Zoho expands its footprint in Africa, the launch of Zia LLM exemplifies the potential for AI to revolutionize traditional business practices. With a growth of 39% in revenue in Kenya during 2024, Zoho’s presence signals a burgeoning tech landscape eager for digital transformation. Entrepreneurs, investors, and C-suite executives should watch closely as Zia positions itself as a cornerstone of the future of work in Africa. Mark your calendars for Moonshot by TechCabal on October 15–16 in Lagos! This is a prime opportunity to connect with the trailblazers of Africa's tech ecosystem.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*