
Unlocking Financial Freedom: Sterling Bank's Bold Initiative
In a game-changing move for consumers in Nigeria, Sterling Bank has launched AlwaysOn, an innovative feature on its OneBank platform that offers eligible customers up to ₦1 million extra every month. This initiative was unveiled on Workers’ Day 2025, aligning with the bank's mission to dismantle financial barriers and empower Nigerians.
What is AlwaysOn?
AlwaysOn is more than just a financial product; it’s an invitation-only feature designed for active OneBank account holders. This feature allows users to access funds instantly for bill payments or other urgent needs without the traditional hurdles of credit systems. Abubakar Suleiman, CEO of Sterling Bank, insists that this is about “freedom and dignity,” enabling customers to act without delay when life demands it.
A Step Towards Economic Empowerment
This initiative is part of a broader movement by Sterling Bank to create a more equitable financial landscape. Following the introduction of Zero Transfer Fees, which has saved Nigerians an estimated ₦13 billion by eliminating transfer charges, AlwaysOn is the next step in their vision for a frictionless banking experience. The initiative not only boosts customers’ purchasing power but also enhances their financial dignity, providing a much-needed safety net.
The Ripple Effect on African Financial Services
Sterling Bank's advancements echo a significant trend in fintech Africa, especially as the continent embraces digital transformation. As more banks like Sterling adopt innovative solutions, they set a precedent for financial inclusion and consumer advocacy across Africa. This could inspire other institutions to follow suit, further enhancing the landscape of banking on the continent.
Your Role in the Finance Revolution
Nigerians interested in this groundbreaking initiative are encouraged to join the waitlist for the AlwaysOn service, which is expected to go live later this month. The future of banking in Nigeria is being shaped now, and with it comes greater financial opportunities for the everyday citizen.
In a time of economic uncertainty, AlwaysOn stands as a beacon for progress and resilience, demonstrating how technology and financial institutions can unite to empower individuals.
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