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January 20.2026
2 Minutes Read

How African Startups Are Powering Sales and Event Management Innovation

Digital radar with African startup logos on a blue screen.

Discovering Innovation in African Startups

As technology rapidly evolves, African startups are stepping up to tackle local challenges with innovative solutions. This week, we spotlight seven Nigerian startups that are transforming sectors like sales, event management, and sports, positioning themselves at the forefront of Africa's tech revolution.

SaaS Solutions for Sales Management

Laddar, launched in 2022, is revolutionizing sales management across Africa. It offers a comprehensive SaaS platform that serves both managers and sales agents, allowing firms to monitor agent performance, gather customer insights, and manage transactions seamlessly, whether online or offline. One striking feature is its dual-interface system that supports agents in sales both in-person and remotely, utilizing tools like shareable links and QR codes.

This startup significantly addresses the unique challenges faced by sales teams in Africa, such as infrastructural limitations. Laddar ensures trustworthy transactions through an integrated finance module, which minimizes the risk of fraud while embracing offline functionality to enhance accessibility.

Streamlining Event Management

Teeketing, founded recently in 2025, presents an API-first event management platform that simplifies event organization for corporate clients and individual planners alike. By allowing the management of multiple tools through a single system, Teeketing alleviates the common pain points event organizers encounter, such as payment processing and guest communication.

The startup aims to be a one-stop-shop for event management, potentially reshaping the landscape by linking digital solutions with real-world applications. This approach could set a new standard in Nigeria's burgeoning event tech sector.

Driving Digital Transformation

These two startups represent a fraction of a growing ecosystem where innovation meets necessity. As reported, Nigeria alone has over 50 event tech startups, showcasing a dynamic market ripe for disruption and growth. The country serves as a vital hub for the African tech narrative, actively contributing to the region's economic evolution.

The Future of Work in Africa

The entry of these technologies signifies a broader trend toward the digital transformation of professional landscapes across Africa. With ambitions to expand their reach, startups like Laddar aim to scale their networks significantly, harnessing the potential of hundreds of thousands of agents to create robust sales infrastructures.

This shift is not merely about adopting new technology; it's about redefining work cultures and enhancing economic opportunities in local markets. By empowering individuals through reliable systems, startups are building the foundation for a future-ready workforce in Africa.

Tech & AI Disruptors

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