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Unlocking Potential: The Need for Sales Skills in African Tech
In the rapidly evolving digital landscape, the ability to sell technologically advanced products is as crucial as the innovation behind them. As Orewa Olusanya and Oluwatunmise Ishola emphasize, strong revenue engines are essential for Africa’s tech industry to thrive and grow. Their venture, Tech Sales Starter, aims to fill the gap by equipping aspiring tech sales professionals with the right tools and strategies, empowering them to transform innovative ideas into profitable businesses.
The Journey to Tech Sales Mastery
Both Orewa and Oluwatunmise display a unique journey into the tech sales arena. Orewa, initially with a background in English, discovered the world of sales through a job at a BPO firm, Hugo. The mentorship she received reshaped her perspective on sales—understanding it to be a mix of strategy, problem-solving, and a human connection. Reinventing her approach, she eventually joined AiPrise, helping the startup grow significantly within a year.
Similarly, Oluwatunmise transitioned from a Quality Assurance analyst to a business role, igniting her curiosity about company growth and revenue. This trajectory underscores the importance of adaptability and learning in the ever-changing tech space.
Building a Digital Future: Importance of Learning to Sell
The focus of Tech Sales Starter reflects a pivotal shift towards embracing sales as a critical component of the African tech ecosystem. By offering training that demystifies sales processes, Orewa and Oluwatunmise provide a beacon of hope for many young innovators who often shy away from the commercial aspects of technology. This revolution is about turning talented tech developers into competent sellers who can articulate the value of their products to a broader audience.
The Role of Tech Sales in Africa's Economy
Tech Sales Starter is poised to contribute significantly to the digital transformation in Africa. With a foundational understanding of sales principles, aspiring professionals can lead the charge for startups in sectors such as fintech, AI, and blockchain. This, in turn, positions them to elevate the continent’s digital economy while attracting investments from venture capitalists eager to capitalize on Africa’s tech innovations.
By bridging the gap between creating technology and selling it effectively, Orewa and Oluwatunmise are not just fostering individual growth; they are cultivating a robust ecosystem where African startups can flourish as leaders on the global stage. As the continent continues to embrace the digital revolution, mastering sales skills will be imperative for sustained success.
To follow this developing narrative and consider your own role in the digital transformation of Africa, stay tuned for more insights on empowering the next generation of tech leaders.
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