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June 21.2025
2 Minutes Read

Winich Farms Secures New Funding: What It Means for Agritech and Fintech in Africa

Group of individuals representing agritech investment in Africa.

Winich Farms Expands Horizons with New Funding

In an exciting development for Nigeria’s agritech landscape, Winich Farms has raised a six-figure extension round from DisrupTech Ventures. This funding comes on the heels of their successful $3 million pre-Series A round raised in October 2024, marking a pivotal moment in their journey towards transforming the agricultural sector.

The Intersection of Agritech and Fintech

DisrupTech Ventures, traditionally focused on the fintech ecosystem in the MENA region, is now diversifying into Sub-Saharan Africa, with Winich Farms being only its second agritech investment after supporting Egyptians in the past. This partnership will not only boost Winich Farms but is indicative of the growing recognition of agritech’s potential in driving economic growth in Africa.

Transforming the Supply Chain for Farmers

Winich Farms aims to digitize the farm-to-market supply chain, significantly improving how smallholder farmers sell their produce. By replacing informal middlemen, Winich ensures farmers are paid fairly, allowing for better livelihoods. The startup's model exemplifies a powerful push toward fair trade practices, supported by technology.

Expansion and Future Goals

The funding will facilitate the further development of an embedded finance product, allowing farmers to access credit to enhance their productivity. CEO Riches Attai has confirmed that after establishing four fulfillment centers across Nigeria, the startup significantly expanded its reach, onboarding from 5,000 to 60,000 farmers in just seven months. This digital transformation is groundbreaking as it provides smallholder farmers with unique digital profiles linked to their bank details, further integrating them into the financial ecosystem.

Next Steps and Implications for Investors

As Winich Farms integrates DisrupTech into its boardstructure, the collaboration aims to leverage fintech expertise to scale their innovative solutions. This interplay between agritech and fintech symbolizes what’s possible within Africa’s tech landscape, providing a roadmap for future entrepreneurs and investors focusing on technological advancements in agriculture. Venture capitalists should take note as agritech emerges as a profitable niche in the African startup ecosystem. Through initiatives like these, we witness the seamless blend of technology and traditional practices, igniting change in an industry ripe for disruption.

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