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March 31.2025
2 Minutes Read

Sabi's TRACE: Pioneering Ethical Sourcing of African Commodities

TRACE for transparent commodities supply portrait with modern design.


Building A Transparent Future: Sabi's Commitment to TRACE

Sabi, a multi-category startup that originally explored various sectors including fast-moving consumer goods (FMCG), has now dedicated itself to a new mission: enhancing transparency in Africa's mineral and agricultural commodities through its innovative TRACE technology. Launched in 2021 by Ademola Adesina and Anu Adedoyin Adasolum, Sabi aims to reshape the global perception of African commodities by promoting ethical sourcing and leveraging digital solutions to close the knowledge gap in the supply chain.

Why Transparency Matters in Commodities

As global interest in sustainable and ethically sourced products increases, transparency within supply chains becomes critical. This is particularly true in Africa, where mining and agricultural operations often face challenges due to informal practices and unreliable supply chains. By focusing on TRACE, Sabi provides a platform that helps small- and medium-scale operations step up their game: ensuring quality control, meeting international standards, and connecting effectively with global markets.

Streamlining Processes for African Suppliers

Sabi’s TRACE platform offers a comprehensive array of services for suppliers, including inventory management, quality testing, and finance access. The intricate systems developed by Sabi not only facilitate compliance with global quality standards but also empower suppliers to trace the origins of their commodities. This ensures that businesses, including those in battery manufacturing and chocolate production, can sustainably source their raw materials without the typical complications associated with supply chains in Africa.

The Future of African Commodities in the Global Market

Despite holding a significant 30% of the world’s mineral reserves, African mining operations have historically been sidelined. Adedoyin Adasolum, Sabi's CEO, emphasizes that the focus on TRACE will professionalize local mining operations and integrate them into the larger global supply chains. This signifies a crucial shift towards a more ethical and transparent approach to sourcing minerals, potentially redefining how African resources are perceived and utilized worldwide.

Actionable Insights: What This Means for Future Investments

Investors looking towards Africa's next tech disruptions should pay close attention to companies like Sabi who are championing digital transformation and transparency in industries crucial to the continent's economy. The emphasis on ethical sourcing coupled with advanced technology like blockchain offers a ripe opportunity for investment that aligns not only with financial returns but also with social impact.

As we embrace the future, Sabi’s journey heralds a turning point where Africa's commodities can finally shine globally, ensuring that ethical practices are at the forefront of industries reshaping our world.


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