MaxAB-Wasoko acquires Fatura in Egypt: A Game-Changer

MaxAB-Wasoko acquisition of Fatura in Egypt signing event.

MaxAB-Wasoko Expands with Acquisition of Fatura: A Game-Changer for B2B E-Commerce in Africa

In a bold step into the future of B2B e-commerce in Africa, MaxAB-Wasoko has officially acquired Egypt-based Fatura, marking its first significant move since the merger of MaxAB and Wasoko. This acquisition not only strengthens MaxAB-Wasoko's presence in Egypt but also positions it to reshape the retail landscape across the continent.

Deepening the Market Presence

The acquisition allows MaxAB-Wasoko to integrate Fatura's asset-light digital marketplace, which currently connects over 626 wholesalers to retailers across 16 cities in Egypt. This is critical for expanding their network as five of these cities will be integrated into the MaxAB-Wasoko ecosystem. The move emphasizes their ambition to be the go-to platform for retailers across Africa, combining both companies’ strengths to service an estimated 450,000 merchants.

A Blend of Strengths: MaxAB Meets Fatura

MaxAB, known for its robust supply chain management, complements Fatura’s operational model, which focuses on connecting suppliers directly with retailers. This synergy allows MaxAB-Wasoko to introduce essential fintech services, particularly in facilitating credit access for stock purchases through Fatura's platform, which previously operated under EFG Holding’s Tanmeyah subsidiary.

Strategic Financial Influence

Even though the financial terms of the acquisition remain undisclosed, EFG Finance, the seller of Fatura, has become a key shareholder in the new combined company. Their role indicates a strategic partnership that could foster financial innovations designed to address the unique challenges faced by retailers in Africa. By leveraging Fatura’s technology, MaxAB-Wasoko is well-poised to combat fragmented supply chains and take retail transactions digital in an era dominated by e-commerce.

The Future of B2B E-Commerce in Africa

As we look towards the end of 2025, Fatura is projected to contribute immensely, possibly accounting for about 25% of MaxAB-Wasoko's revenue in Egypt. The integration of these two giants creates new opportunities not just for growth but also for redefining the digital transformation narrative across Africa’s fintech and commerce sectors. Undeniably, the move reflects a broader trend of innovation as more African startups harness technology to streamline processes and enhance service delivery.

Join the Digital Revolution

For those keen on understanding how digital transformation impacts business models, this acquisition serves as a testament to the powerful role that fintech and B2B commerce innovations will play in Africa's evolving economic landscape. Keep an eye on MaxAB-Wasoko as it continues to push boundaries in the African tech sector.