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July 07.2025
2 Minutes Read

How USSD and Instant Payments Can Transform the U.S. Financial Landscape

Person using smartphone for USSD and instant payments in workspace

How Payment Culture Shapes Trust and Innovation

When we think of culture, we often link it to language, food, or tradition. Yet, one noteworthy aspect often gets overlooked—how people pay. In places like Africa, payment methods reveal much about societal trust, norms, and economic conditions. For instance, mobile payments in Nigeria and Kenya are a testament to how cultures adapt to economic realities.

Instant Payments: A Necessity in Emerging Markets

In many African countries, instant payments dominate due to the pressing need for financial inclusion. Kenya’s M-Pesa and India’s UPI systems exemplify essential frameworks that emerged not for convenience but out of necessity, bridging a gap for millions of unbanked individuals.

The U.S. Needs to Catch Up on Fintech Innovations

As the U.S. launches initiatives like FedNow and the Real-Time Payments network, they still encounter challenges due to trust disparities across communities. For marginalized groups—especially Black and Latino households—accessing basic banking remains a struggle. In contrast, many African nations have swiftly embraced digital finance, illustrating a model the U.S. could emulate.

USSD: A Game-Changer for Payment Accessibility

One overlooked innovation is USSD (Unstructured Supplementary Service Data), which minimals reliance on apps and internet access, allowing secure transactions through basic mobile phones. In Nigeria, this infrastructure has championed mobile finance, serving those without internet accessibility.

Why U.S. Payment Systems Must Evolve

The barriers aren’t just technological; they are entrenched in cultural practices. In the U.S., trust in credit-based systems hinders the adoption of instant payment systems. African societies with lower trust levels have innovated faster due to urgency and necessity, thereby forging systems that prioritize speed and transparency.

As the world becomes more interconnected, the U.S. can learn invaluable lessons from Africa’s payment innovations. These strategies could create a more inclusive financial ecosystem and reshape the future of digital payments in America. To truly thrive in the fintech revolution, it's time for a significant cultural shift in how financial transactions are perceived and executed.

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