Media's Role in Shaping Ethiopia's Future: A Call for National Unity

In a recent interview, Ethiopian Prime Minister Abiy Ahmed lambasted certain media outlets for prioritizing personal agendas over the nation’s interests. This critique raises vital concerns about the media’s responsibility in shaping public discourse and influencing national policies.

Understanding the Media Landscape in Ethiopia

During his four-part interview aired on state-run channels, Prime Minister Abiy stated, "Media is like fire; it can destroy or build, depending on its usage." This metaphor underscores the duality of media's role—while it can empower citizens through informed reporting, it can equally mislead if not wielded responsibly. Abiy urged media practitioners to place national interest at the forefront of their operations to foster a cohesive national narrative.

Critique from Government Officials

The Government Communication Service has echoed the Prime Minister's sentiments, suggesting that many commercial outlets are framing national issues in a partisan light. According to Tesfahun Gobezay, a State Minister, this selective reporting results in public misperceptions and eroded trust between the government and the media. He lamented that, out of fear of losing audience engagement, important national developmental stories are often underreported.

Calls for Responsible Journalism

The discussion surrounding media accountability comes at a time when freedom of expression in Ethiopia faces scrutiny. A coalition of fourteen diplomatic missions has voiced concerns about pressures on journalists, urging that their rights be respected and that they are allowed to operate freely. Coupled with Ethiopia’s 2025 World Press Freedom Index ranking of 145th out of 180, the call for responsible journalism is more pressing than ever.

The Path Forward

The Ethiopian government is committed to transparency and fostering a public right to information. However, both media and government officials must engage collaboratively, aligning their efforts toward amplifying national achievements and addressing the challenges faced. Only through responsible media practices can Ethiopia harness its full potential and work towards a prosperous future.

For business leaders, policymakers, and academics, the evolving media landscape in Ethiopia is indicative of broader trends within African governance and economic development. Continued engagement and advocacy for responsible journalism are essential to ensure that the media serves the national interest rather than individual or party agendas.

As the country navigates its complex socio-political terrain, it is crucial for all stakeholders, including civil society and international partners, to support a media ecosystem that prioritizes truth, accuracy, and development. This collective effort will ultimately contribute to a more informed and engaged populace, better equipped to tackle the challenges that lie ahead.