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March 25.2025
2 Minutes Read

Discover How Fisayo Osilaja’s UX Research Journey is Shaping African Tech

Collage representing UX research in Africa with a smiling woman and world map.

How a New Journey Brought Fisayo Osilaja Back to Her Roots

Fisayo Osilaja, a UX researcher based in Lagos, embodies the spirit of resilience and adaptability often found in today’s digital nomads. Her story began not in the tech-savvy corridors of Silicon Valley, but in the bustling streets of Los Angeles, where she spent her early years. A family trip to Nigeria at age nine unexpectedly planted her into a world that was different from everything she knew. Rather than a summer vacation, Fisayo was swept into a new life—one that offered challenges but ultimately became the backdrop of her success.

Cultural Adaptation Comes with Growth

Initially, Fisayo found herself grappling with cultural dissonance, as she was thrust into a Nigerian boarding school where everything felt foreign. The shift proved difficult, but her perseverance forged a path toward understanding and love for her heritage. This cultural journey didn’t just shape her identity; it laid the groundwork for a career in user experience research, where understanding diverse user needs is paramount.

Adventurous Spirit Translates to Career Success

Osilaja’s penchant for adventure—notably exemplified by her cliff diving experience in Sydney—paralleled her daring professional choices. She pursued a career in UX research not just for the love of technology, but for the flexibility it offered, allowing her to travel and embrace diverse experiences. This shift towards tech encapsulates a growing trend among African startups and innovators: the quest for flexibility in a fast-evolving workspace. Through her work, Fisayo aims to refine the way children and everyday users interact with technology, enhancing their experiences while navigating the digital landscape.

The Future of Work in Africa: A Spotlight on UX Research

In the broader context of African tech trends, Fisayo’s insights shed light on the future of work in Africa, especially within the fintech and digital transformation arenas. Companies are increasingly prioritizing user-centric design and flexible work models that cater to the new generation of professionals who demand more than a standard 9-to-5. This shift not only improves product experiences but also creates a thriving environment for innovation.

Taking Action: Embracing Change in Your Own Journey

As Fisayo Osilaja continues to carve a niche in UX research while embracing the characteristics of a digital nomad, she reminds us that success lies in adaptability and an adventurous spirit. Startups seeking to harness the transformative power of technology must also embrace this ethos, prioritizing user experience and flexible work arrangements. As we witness brilliant minds like Fisayo shaping the future, we are invited to ask ourselves how we can integrate these insights into our own journeys toward success.

Tech & AI Disruptors

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